"I bought the stuff at full retail. I own it," says Michael Hallatt, owner of the _irate Joe's grocery in Vancouver. His store faces a lawsuit from Trader Joe's for infringing on its trademark and possibly confusing customers.
Originally published on Fri August 30, 2013 2:24 pm
For the past year and a half, Mike Hallatt has been driving across the U.S.-Canada border and back, bringing loads of groceries back to Vancouver. There's no food shortage in Canada — but there's an absolute lack of Trader Joe's grocery stores, and that created an opening for an entrepreneur who doesn't mind making a long drive.
Originally called Pirate Joe's, Hallatt's store serves a niche market: Canadians who wish Trader Joe's was in their country and who will pay a bit extra for triple ginger snaps and fanciful trail mixes.
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