NBC's coverage of the London Olympics is a ratings hit - which can present a problem for other networks looking to lure viewers, especially those dedicated to broadcasting sports. John Ourand is a media reporter for Sports Business Daily, and he's been checking to see what else is on.
More than 20 percent of online retailers have referred to the Olympics in their promotional materials in recent weeks. But unless they're official sponsors, they can't directly use trademarked Olympic symbols or even the word Olympics. So many have had to get creative, using language such as "go for the gold," "podium" or "world-class" to catch the attention of fans.
Originally published on Thu August 9, 2012 7:30 am
Nancy Brinker the founder of the breast cancer charity is giving up her CEO role for a lower profile job. President Liz Thompson has resigned. The statement issued by the charity makes no mention of it, but Komen's been dealing with fall-out from a decision earlier this year to stop funding cancer screenings conducted by Planned Parenthood. The funding was restored, but following the flap, participation in races has dropped by as much as 30 percent.