In the world of advertising, the success of a billboard often depends on its location. And in the sporting world, what's a better local than the tall, imposing bodies of professional basketball players - which brings us to our last word in business: basketball billboard.
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At an NBA meeting last week, team owners floated the idea of slapping corporate logos on team uniforms.
It's a mere one hundred days remain before the opening of the Olympic Games in London. From time to time, MORNING EDITION has been getting dispatches from NPR's London-based correspondent Philip Reeves, about the preparations. In his latest, Reeves says the British are gearing themselves up for this great contest, both physically and mentally.
Bo Van Pelt celebrates his hole-in-one during the final round of the Masters on April 8. New research suggests that golfers may be able to improve their games by believing the hole they're aiming for is larger than it really is.
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Which Orange Circle Is Larger? In this optical trick, known as the Ebbinghaus illusion, both orange circles are the same size. (Go ahead, measure!) When small circles were projected around a golf hole, golfers perceived the hole to be larger and subsequently made more putts.
Psychologists at Purdue University have come up with an interesting twist on the old notion of the power of positive thinking. Call it the power of positive perception: They've shown that you may be able to improve your golf game by believing the hole you're aiming for is larger than it really is.
Jessica Witt, who studies how perception and performance are related, decided to look at golf — specifically, how the appearance of the hole changes depending on whether you're playing well or poorly.
Nebraska Gov. Dave Heineman vetoed a bill that would spend government funds on prenatal care to illegal immigrants. He has that service for illegal immigrants should be provided by churches and private organizations, not with taxpayer money.
Andrew Breitbart, the late editor and founder of BigGovernment.com, is shown in this file photo speaking at a rally at the conservative Americans for Prosperity "Defending the American Dream Summit" in Washington on Nov. 5.
Tina Brown, editor of The Daily Beast and Newsweek, tells us what she's been reading in a feature that Morning Edition likes to call "Word of Mouth." This month, Brown has been thinking about the contributions of journalists to global culture.