Originally published on Mon September 17, 2012 7:52 am
Even before the final balloons fell on the Republican and Democratic conventions, pundits were talking up the next big American political viewing experience — the presidential debates.
These match-ups, in which candidates actually share a stage after months of bruising one another from far range, can lead to moments of rhetorical brilliance, or the opposite — getting caught off-guard and making a gaffe.
This year, the Homestead Act of 1862 turned 150. That landmark piece of legislation opened up the Western territories to settlement. Almost anybody could receive up to 160 acres for free if they built a house and "improved" the land over the course of five years. Millions took part, and eventually, more than 10 percent of all U.S. land was given away.
A German peasant named Frederick Wohler was one of those early homesteaders. Wohler received the deed to 80 acres of farmland in north-central Kansas 138 years ago this weekend. And today, the Wohlers are still there.
Campaigns today are collecting information that goes way beyond demographics. Data points as disparate as the catalogs you peruse or the car you drive all make up a picture that campaigns use to find common ground with their candidates — and get you to the voting booth.
Journalist Sasha Issenberg describes this data-driven world in his new book, The Victory Lab. There were two "major innovations" that spurred the modern approach to voter outreach, he tells Weekend Edition guest host Linda Wertheimer.