Surely you've noticed the proliferation of certifications advertising farmers' and food companies' virtuous commitments to fix the environment or promote health. These seals can reassure, but the sheer volume of them can also confound. How to choose between grass-fed, organic, hormone-free or free range?
Now imagine that you have to feed 50 million people a day in 80 countries around the world. And every day more of those people are demanding that the food you serve them be organic, gluten-free, or fair trade.