These days, hotels aren't just looking to hire bellhops, concierges and housekeepers. What the industry really needs are digital bloodhounds: people who understand how to use new technologies to track — and attract — potential guests.
One of those newfangled workers is Greg Bodenlos. At 24, he's just a couple of years out of Cornell University's School of Hotel Administration. His official title is digital marketing strategist at The Mark Hotel, a luxury hotel in New York City.