NPR News

Pages

Business
3:38 am
Thu August 16, 2012

Olympians Try To Turn Medals Into Endorsements

Originally published on Tue August 21, 2012 3:53 pm

Transcript

RENEE MONTAGNE, HOST:

And while the Olympic Games are over and the athletes have all headed home, the competition for athletes to turn their gold into gold by securing valuable endorsements is in full swing.

To talk to us about some of the big sponsorship deals that might be in the works, we're joined by Emily Steel, who covers media and marketing in New York for the Financial Times.

Good morning.

EMILY STEEL: Good morning.

Read more
Business
3:38 am
Thu August 16, 2012

The Last Word In Business

Originally published on Tue August 21, 2012 3:53 pm

Transcript

DAVID GREENE, HOST:

All right. So we just heard in Renee's conversation there that American Olympic gymnast Gabby Douglas has hundreds of thousands of Twitter followers, giving her clout with potential sponsors.

Our last word in business today is Klout spelled with a K. Klout, k-l-o-u-t, is a Web startup that's been around for a few years. The company says it can measure your online influence by using a special algorithm.

Read more
Business
3:38 am
Thu August 16, 2012

Business News

Originally published on Tue August 21, 2012 3:53 pm

Transcript

RENEE MONTAGNE, HOST:

NPR's business news starts with a subpoena.

(SOUNDBITE OF MUSIC)

Television
3:38 am
Thu August 16, 2012

Low Ratings Force CNN To Find A New Direction

Originally published on Tue August 21, 2012 3:53 pm

Transcript

DAVID GREENE, HOST:

The news network CNN has recently seen its ratings during primetime hit record lows. The company is still making money, thanks to its international presence, but here in the United States, viewers are increasingly turning to more opinionated competitors: MSNBC and Fox News. At the end of the year, the president of CNN Worldwide is going to step down. And TV critic Eric Deggans sees this as a big opportunity for CNN to shake things up.

Read more
Business
3:38 am
Thu August 16, 2012

Kentucky, W.Va., To Ship Coal To India For 25 Years

Originally published on Tue August 21, 2012 3:53 pm

Transcript

DAVID GREENE, HOST:

The U.S. coal industry is getting a boost. Nine million tons of American coal will be sent overseas to India this year, and for the next 25 years - it's the result of a new $7 billion deal signed yesterday between an Indian coal group and several producers in Kentucky and West Virginia.

Erica Peterson of member station WFPL has more.

Read more

Pages